PHNOM PENH, [05 Mar 2020]–Prince Bank marked the launch of Priority Banking with the opening of its Priority Banking Lounge at its Head Office Branch on Mao Tse Toung Boulevard. Priority Banking is designed for customers who are seeking a personalized banking experience to meet their financial and lifestyle goals.
Prince Bank’s CEO, Mr. Honn Sorachna held a press conference to announce the official launch to the public. Mr. Sorachna noted, “The introduction of Priority Banking aligns with our bank’s strategy to drive growth by extending our services to meet the needs of individuals with increasing wealth who are looking for more than just a place to safely deposit their funds—they’re seeking personal, financial advice in a comfortable and professional setting. This presents an opportunity for us to serve the needs of this customer segment.”
Prince Bank’s Priority Banking Lounge delivers an elevated service experience for high net worth clients to enjoy a space of comfort, convenience, and exclusivity all while conducting their banking needs. Priority Banking customers will have access to private teller counters, where transactions and applications are fast-tracked.
Additionally, a waiting area welcomes customers into a relaxing ambience where they can enjoy complimentary beverages and snacks and catch-up on the latest business and financial news. For those who prefer to meet in a group, a discussion room is readily available.
In today’s rapidly changing environment, Prince Bank is aware that its services must extend beyond helping clients with wealth management and wealth accumulation; Priority Banking customers are seeking advice and consultation on other professional and personal needs and preferences as well.
To address the growing expectations of this high-end client segment, the Bank has recruited and built a dedicatedteam of experienced and highly trained bankers to attend to the customers.
One-to-one consultations with customers are essential for the Bank’s staff to truly gain a 360-degree perspective of customers’ expectations. These interactions assist the Priority Banking team to tailor key products and services to complement clients’ needs, which can transform a bank visit into an ‘all-in-one’ experience that offers great convenience and personalization.
Prince Bank sets its sights on delivering a unique first class, customer-centric approach in its efforts to build and maintain long-term relationships with customers. In doing so, the Bank can offer better products and services as it expands its consumer banking business.
During the month of March, Prince Bank will be hosting a first ever tea tasting demonstration in which potentially interested customers will be given a tour of the Priority Banking Lounge, participate in an exclusive tea tasting experience, and be briefed by our Relationship Managers about the highlights of Priority Banking membership.