Mrs. Liya is the Head of Retail Financial Services at Prince Bank Plc. She has over 10 years of experience in the financial and banking sectors where she led various marketing strategies and was involved in product development initiatives.
In her current role, Mrs. Liya is responsible for driving the Bank’s retail banking business by increasing the number of customer loans and deposits, and by expanding the Bank’s card offerings to grow the number of customers and transaction volume. She is also involved with other company-wide projects related to the mobile banking app, and the card project.
Prior to joining Prince Bank Plc., Mrs. Liya held various positions at Hong Leong Bank (Cambodia) Plc. and WING Cambodia.
She holds an accounting degree and a Bachelor of Science in Computer. She is also multilingual—she speaks Khmer, English, Mandarin, and Cantonese.