Executive Committee

Mr. Alex Lim Eng Keat

Head of Corporate Communications & Marketing

Mr Alex Lim is the Head of Corporate Communications & Marketing, he is a seasoned branding, communications & marketing professional with breadth and depth across industries and markets in South East Asia with over 25 years of experience.

His experience ranges from the banking industry with RHB Bank & Hong Leong Bank to advertising & marketing agency, tech start-up, property development and the hospitality industry.

Alex Lim holds a Masters of Business Administration (MBA) from University of Bath, United Kingdom, a Bachelor’s Degree in Science (BSc) from Campbell University, USA, a Post Graduate Professional Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom.